EE Meditation App Details

We have launched an 'all-in-one' digital platform that will revolutionize the meditation space. Learn more about it!

BACKGROUND

Enlightened Energies (EE) is a disrupter welltech company that revolutionizes meditation to positively impact humanity's empowerment. EE's vision is to empower humanity through mindfulness and communities so that everyone can optimize their well-being, reach their enlightened potential, and fulfill their authentic journey.

In the recent market analysis of the meditation space, EE has recognized several challenges in the current market and realized that the addressable size of this target market is a magnitude one:

Humanity (e.g. teenagers, burnout workers, aged seniors) is facing more isolation and anxiety due to the global pandemic, thus impacting their well-being. These people are seeking easy-to-follow personalized mindfulness tools to help alleviate their health issues, connections with other people in the meditation community to reduce their isolation, and mentors to ensure that they are building the mindfulness practice properly.
Mentors (e.g. healthcare professionals, educators, coaches) are seeking ways to promote their mindfulness services to others in a marketplace, to gain from mentee matching opportunities to contribute positively to their well-being, have comprehensive AI insights on the mentee's practice and well-being, and to get professionally certified in meditation.

Recently, EE has created and launched several meditation programs that help humanity to build a consistent mindfulness practice. Each meditation is structured with several simple activities such as movement, breathwork, affirmation, visualization, gratitude, emotional check-in, and reflection. However, the team of EE is aware that it is difficult to track adherence since these meditations are currently in a PDF format. It would be easier for people to monitor the person’s meditation progress and to build a more robust and consistent practice that will empower him/her through a digital tool, such as a mobile app.

SOLUTION

To address these gaps, EE has developed a mission to serve this target audience by crafting cutting edge technology and meaningful knowledge that will fuel their audience growth. EE has envisioned an 'all-in-one' meditation digital platform with the following major applications:

A mobile application for the meditators to build their mindfulness practice, design their own meditations, track their mindfulness performance, and connect with like-minded communities, and book mentors to optimize their well-being.
A mobile application for the mentors to create an online profile in the marketplace about their mindfulness services to increase their presence and engage with their mentees, view their booking requests, and get certified in EE meditation training.
A web application for the EE administration to comprehensively manage all the content, users and their data.

TARGET MARKET

This target market wants to maximize the full meditation experience by having the right tools and skills to live an authentic journey. They also want the meditation platform to be easily accessible with customizable and high quality content. Here are the different user types for the EE's app:

People (e.g. isolated teenagers, ill seniors, burned out workers) who want to improve their overall well-being by building a consistent meditation routine and connecting with a community.
Educators (e.g. high school teachers, continuing studies teachers) who want to introduce meditation to their students with structured and simple programs. They also want to have secular and skillful activities to promote students' development (e.g. emotional, cognitive, social).
Healthcare providers (e.g. psychologists, social workers) who want to alleviate their patient's health conditions (e.g. anxiety, depression) with meditation as part of the treatment plan.
Corporations and Governments (e.g. Google, World Health Organization) who want to implement robust digital tools to help raise awareness of meditation in their companies and society.
Coaches (e.g. corporations with meditation certification, mindfulness trainers with small practices) who want to promote their services and help to build proper meditation practice that will be a foundation in the person's journey.
Influencers (e.g. celebrities) who want to share their massive meditation transformation with everyone (especially with the younger generation) so that they have the right tools to face challenges in their journey.

User Persona	Traits	Motivations	Examples
Meditator	Is between 13 to 100 years old Has limited or extensive knowledge in meditation Has access to a mobile or tablet device	Wants to be intentional about taking care of their wellness and experience positive behavioral changes Wants to have an easy to follow structured meditation Wants to design a meditation based on their needs Wants to journal their thoughts and feelings Wants to learn about meditation and be aware of its benefits Wants mentorship support to build retention on meditation apps	Teenager that wants to reduce their social isolation from doing online schooling Burned out investment banking analyst that wants to optimize their professional delivery Young mother juggling children and career that wants to balance all these priorities Aged and ill senior that wants to improve their overall health Business owner that want to manage their stress from their financial loss due to pandemic
Mentor	Is interested or is knowledgeable in meditation Has an annual income of $50K USD or is looking to make additional income via mentorship	Wants to get certified in meditation mentorship Wants to promote their business or practice to generate income/revenue and increase their online presence Wants comprehensive insights on mentee's practice Wants to help people build a solid meditation practice	Larger branded companies with coaching facilities (e.g. Deepak Chopra) that want to promote their meditation services Hospitals and healthcare professionals that want to alleviate their patient's health conditions with mindfulness as part of treatment plan Teachers that want to introduce their students to meditation Solo mentors with small practice that want to help others build mindfulness practices
Admin	Is an employee of EE	Wants to monitor and troubleshoot all the users of the EE platform Wants to optimize content displayed in all apps for increased activation and engagement	EE CPO that wants to know the key product metrics to understand user behavior EE Product Manager that wants to add new content, such as programs, to increase user engagement EE Customer Support member that wants to help its user troubleshoot issues with the product

The following images illustrate the common user personas for the EE app.

EE App - Meditator 1

EE App - Mentor

EE App - Admin

FEATURE LIST

The major features of this Enlightened Energies platform are:

Meditator app

Meditator can register an account (with their email or social login)
Meditator can select a subscription plan
Meditator can view the aggregated performance stats (e.g. total sessions completed, number of customized meditations, total points, etc)
Meditator can view recommendations for meditations
Meditator can view a list of all the available (locked and unlocked) meditations
Meditator can select and start a meditation
Meditator can view current and upcoming special featured themed meditations (e.g. mother’s day, superheroes, famous people, etc) that last for 1 or 2 weeks
Meditator can design their own meditations by customizing the activities (e.g. Believing, Imagining, Thanking) and themes
Meditator can set the intentions of their meditation session
Meditator can select from audio, video or unguided media for the meditation session
Meditator can enter their feeling by selecting an emoji for the ‘Feeling’ check-in section of the meditation
Meditator can enter a journal entry with images about their thoughts and feelings
Meditator can search for meditations and mark them as favorites
Meditator can play meditation games (e.g. drawing, word scramble)
Meditator can create and listen to meditation playlists
Meditator can listen to the founder’s podcast
Meditator can design their own vision boards and publish them to the community
Meditator can track their checklists related to meditation or well-being
Meditator can complete a self-assessment about their mindfulness
Meditator can be inspired by motivational quotes or enjoy a joke about meditation
Meditator can get reminder notifications about their meditation practice
Meditator can collect points based on their actions (e.g. completing a meditation, journalling, creating groups)
Meditator can donate to a charity with their EE points once they have achieved 'EE Super Enlightener' or 'EE Supreme Enlightener' level or can donate directly to the curated list of charities
Meditator can login and logout out the app
Meditator can view and update their account and billing information
Meditator can participate in surveys and share feedback
Meditator can toggle to make their profile private or public in the community
Meditator can view other meditators in the community
Meditator can message other meditators
Meditator can celebrate other meditators’ achievements
Meditator can join community groups and create them
Meditator can participate in meditation challenges and design them
Meditator can attend upcoming events and create them
Meditator can favorite and do other meditators' shared meditations
Meditator can find a mentor
Meditator can view details and services of mentor
Meditator can message mentor
Meditator can write reviews for a mentor

Mentor app

Mentor can create an online profile with their details (e.g. goals, supported meditation apps)
Mentor can promote their services
Mentor can view booked mentees
Mentor can create a plan of actions for mentee's mindfulness practice
Mentor can monitor mentee's progress
Mentor can view their reviews
Mentor can message mentees
Mentor can give kudos to their mentees
Mentor can receive notifications about upcoming bookings
Mentor can do live sessions
Mentor can create groups of mentees, view their stats, and host group sessions
Mentor can get certified in meditation training

Admin app

Admin can view a dashboard of all the users and their data (e.g. number of users, which programs are most used, total meditation time, etc)
Admin can add and update user profile (e.g. reset password, update payment info)
Admin can create new meditations
Admin to upload other content (e.g. quotes)
Admin can view the same screens as the users to troubleshoot
Admin can send notifications (e.g. new meditations and features)

METRICS

The key metrics for the meditator and mentors apps of this Enlightened Energies ecosystem are found in the following tables.

Metrics for Meditator app

Area	Activities	Metrics
North Star	Metric must be aligned with the main product mission	Number of meditators completing 1 meditation per day
Acquisition	Digital marketing Paid advertising Partnerships	Total number of visits on the app store page Total number of app downloads
Activation	Onboarding Product core features	Total number of meditator accounts created to date Percentage of new meditators completing 1 meditation within 7 days and 30 days Number of meditators creating 1 customizable meditation Number of public vs private community accounts per meditator Average time spent in first usage Number of meditation segment groups (e.g. age, geography, device)
Engagement / Retention	EE rewards program New content (e.g. meditations) Push notifications and emails Community engagement	Average time spent in app per session and day Average of completed programs per meditator Average of customizable meditations created per meditator Number of completed meditation sessions per type (e.g. regular, special, customized) Daily / weekly / monthly active meditators Number of meditators that completed more than 3 meditations per week Average of completion rate per meditation Number of published vision boards and meditation playlists to community per meditator Average booked sessions with mentor per meditator Average EE points per meditator Number of repeated usage of product features Meditator retention rate in 90 days and 180 days Average followers and following per meditator Total number of community groups and challenges created by meditators Total funds donated to charities from the EE rewards program
Referral	Review prompts Sharing and likes Referrals and word of mouth	Average favorites and shares per meditation Average likes per meditator’s celebrations Number of referrals per meditator Number of app store reviews and ratings Net promoter score
Revenue	Ads and sponsorships Partnerships Angel funding	Total revenue to date from ads and partnerships Average length of ads and partnerships Lifetime value of meditators
Counter	Metrics that must be monitored	Average days of inactive meditators Number of incomplete meditation sessions Total inactive meditators Number of deleted meditator accounts Number of reported bugs Churn rate

Metrics for Mentor app

Area	Activities	Metrics
North Star	Metric must be aligned with the main product mission	Number of booked services per mentor per week
Acquisition	Digital marketing Paid advertising Partnerships	N/A
Activation	Onboarding Product core features	Total number of mentor accounts created to date Percentage of new mentor adding 1 service within 7 days and 30 days Average time spent in first usage Number of mentor segment groups (e.g. age, geography, device)
Engagement / Retention	Mentorship services Push notifications and emails	Average time spent in app per session and day Average of services per mentor Average of mentees per mentor Number of certification completed Daily / weekly / monthly active mentors Average days from account creation to first booking Average booked sessions with mentor per meditator Number of repeated usage of product features Average mentor lifetime in years Mentor retention rate in 90 days and 180 days
Referral	Review prompts Referrals and word of mouth	Number of referrals per mentor Number of app store reviews and ratings Net promoter score
Revenue	Certifications and courses Ads and sponsorships Partnerships Angel funding	Total revenue to date from certifications Average length of ads and partnerships Lifetime value of mentor
Counter	Metrics that must be monitored	Average days of inactive mentors Total inactive mentors Number of deleted mentor accounts Number of reported bugs Churn rate

BENEFITS

The key benefits of this EE meditation solution are the following:

Benefit	Description
Increase Well-Being	Users’ overall well-being will be increased positively as they build consistent and robust meditation practices with this app.
Customizable	Users will be able to customize the meditation to match their needs.
Community Development	Users will be able to connect with others and be inspired through the community and mentorship to build their mindfulness practice.
Cost Efficiency	By eliminating the paper-based meditation system (PDF) and converting it to a digital one, Enlightened Energies and users will save costs. Saving long-term costs on medications and therapy for mental health.
Easy to Use	Users will easily set up their accounts and use the app within minutes.
Increase Revenues	Enlightened Energies will gain revenues when users purchase a subscription plan.
Increase Customer LTV	User retention will increase due to repeat long-term benefits of meditation, enriching experiences and positive behavioral changes.
Increase Business Awareness	Users will promote to others about this meditation app, creating more awareness for the Enlightened Energies business.
High Security	The mobile will have best security practices to prevent any frauds or breaches.
Real-Time Data Tracking	Users will be able to monitor their mindfulness practice with the app. Admin will be able to track real-time all the users’ interactions with the app due to its in-depth analytics.

SYSTEM COMPONENTS AND STYLE GUIDE

The major system components required for the EE solution are seen in the following table.

Component	Purpose
Identity Management	The identity management system will support the ability to create an account and log into the account. This system will also allow users to create and login with social accounts (e.g. Google, Facebook).
Email System	The email system will send email notifications (e.g. welcome email, new meditations) to the users.
Push Notification System	The push notifications will be sent to the user’s mobile or tablet devices to notify about various events (e.g. reminders to meditate).
Analytics System	The analytic system will monitor the traffic and performance of the digital platform. The analytic system will help to understand the user’s interactions and usage with the platform.
Content Management System	The content management system will store the content used in the EE ecosystem (e.g. meditations).
Payment Widget	There would be a payment system to allow users to purchase in-app or an subscription option.
Legal and other Resources Webpage	The webpage would contain detailed legal information, such as terms of service and privacy policies.
Audio Player Widget	An audio player widget to play the meditation.
Course System	The course system will store the EE certification for meditation mentorship and other future courses.
Games Widget	The games system will allow users to play games related to mindfulness (e.g. wordsearch, unscramble, etc).

The UI style guide for the EE app is highlighted in the image below.

PLAN OF GROWTH

The table below illustrates the phases of the EE business.

Phase	Deliverables
Early Phase (Target: Q4 2022)	PRODUCT: Launch MVP app with meditations and community. MARKET: Meditators TEAM: 1 member IMPACT: 10-15% empowered people
Growth Phase (Target: Q2 2023)	PRODUCT: Launch mentorship app features. Develop meditation certification. MARKET: Mentors TEAM: 5 members IMPACT: 25-40% empowered people
Maturity Phase (Target: Q1 2024)	PRODUCT: Launch advanced app features. Host meditation retreats and mentor workshops. Print meditation books. MARKET: Meditators and mentors TEAM: 10 members IMPACT: 50-65% empowered people

Here is the product roadmap for the EE platform.

Enlightened Energies - Product Roadmap

RELEASE PLAN

For the EE platform, a release plan with milestones and estimated timelines for the 'Early Phase' (v1.0) has been created, as illustrated below:

Phase	Deliverables
Product Discovery (Milestone 1 at the end of August 2022)	Validate problem statement Research the target market and its users’ needs Conduct a competitive analysis Define product’s objectives, success metrics and high level timelines Elicit details for product Define detailed specifications Design wireframes Create a prototype Conduct a UX usability test
Product Development (Milestone 2 at the end of November 2022)	Add user stories and acceptance criteria in product backlog Prioritize backlog (based on user value, dev effort, risks, etc) Plan sprint cycle Develop the MVP Test product Perform user acceptance (with selected users)
Product Deployment (Milestone 3 at the end of December 2022)	Implement marketing and sales plans Create a 'go-to-market' strategy plan Demo and train product Deploy product in live environment Support team with any issues or calls Monitor product’s performance Gather feedback for users and other stakeholders Fix high priority bugs and issues related to product in next release